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Formation of innovative receptivity of creative potential in the context of Russian economy modernization


Aleksandr Golovko, Nikolay Gamaley, Vladimir Sinov
(about the authors)

Golovko Aleksandr Vladimirovich – Postgraduate, Economic Department, Kuban State University, Head of Marketing Department, Intra, Ltd

Gamaley Nikolay Yuryevich – Postgraduate, Chair of Management, Rostov State Economic University “RINH”

Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century

Published in:
Creative Economy
– № 7 / July, 2011



Keywords: creative potential, innovations, innovative receptivity, investment, modernization, social investing


Citation:
Aleksandr Golovko, Nikolay Gamaley, Vladimir Sinov (2011). Formation of innovative receptivity of creative potential in the context of Russian economy modernization. Creative Economy, 5(7), 23-30. — url: http://bgscience.ru/com/lib/669


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Abstract:

Under transition to innovative economy formation as key direction of modernization the role and meaning of creative potential of society grows. The society which can percept objective need for intensification of innovative trend. Formation of innovative receptivity of creative potential is a complex and contradictory process with wide range of costs, which take form of social investment as long-term investing in person, who plays a role of important strategic resource under conditions of modernization. The author makes an attempt to substantiate the need for formation of innovative receptivity of creative potential as priority, as chance and challenge in search of trajectories for stable development.







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