The article raises urgent questions concerning the complexities of the work of tourist companies in the new economy of the early 2016. The author gives a brief overview of external factors that impede the functioning of the tourism sector. The article provides a set of marketing analysis tools allowing the market to respond quickly at the stage of adaptation of a strategy in the crisis period of development, criticizes the system of national approach to the use of applied scientific methods in business activities and introduces a number of recommendations to improve economic, marketing and strategic efficiency of tourism enterprises in the long-term. This article is of value to marketing experts in the field of tourism, developers of software application products in the tourism industry, managers of tourism companies. The article is of scientific interest to researchers in the field of social and cultural service and tourism, marketing and innovative technology.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
