Golovko Aleksandr Vladimirovich – Postgraduate, Economic Faculty, Kuban State University, Head of Marketing Department, INTRA, LTD.
Vorobyev Aleksandr Nikolaevich – Cand. of Econ. Sci., Applicant, Chair of Marketing, Faculty of Commerce and Marketing, Saint-Petersburg State University of Economics and Finance
Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century
Trend for modernization of all spheres of social life presupposes formation and rational usage of innovative potential, which can ensure tight interconnection between all socio-economical processes both at the national and international levels. Within this article the author offers his own approach to the study of reproduction of innovative potential, its laws and contradictions from the position of the theoretical and methodological synthesis. The paper bases the role of innovative component of economy as the dominant of all components of self-development of the person and society in whole.
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