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Application of the notion «usefulness of product» to the price formation of the innovative product


Denis Mikhaylov, Aleksandr Vorobyev, Vladimir Sinov
(about the authors)

Mikhaylov Denis Vladimirovich – Postgraduate, Moscow Institute of Economics and Statistics (Tver Branch), Director, NPG NOT, LTD.

Vorobyev Aleksandr Nikolaevich – Cand. of Econ. Sci., Applicant, Chair of Marketing, Faculty of Commerce and Marketing, Saint-Petersburg State University of Economics and Finance

Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century

Published in:
Creative Economy
– № 6 / June, 2011



Keywords: consumer, innovative product (service), pricing, seller


Citation:
Denis Mikhaylov, Aleksandr Vorobyev, Vladimir Sinov (2011). Application of the notion «usefulness of product» to the price formation of the innovative product. Creative Economy, 5(6), 37-42. — url: http://bgscience.ru/com/lib/648


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Abstract:

The paper considers the problem of impossibility of application of existing pricing methods to innovative products. The author presents usage mechanism “products utility” within innovative product (services) pricing.







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