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Management of industrial B2B promotion channel on the base of consumer psychology aspect


Tatyana Shklyar
(about the author)

Shklyar Tatyana Lvovna – General DirectorGeneral Director (Granp Polygraph printing company)

Published in:
Scholarly Communication Review
– Volume 1, Number 6 (November-December, 2011)



Keywords: cognitive Psychology, creating a brand for industry, deliberate motives, features of B2B-advertising, innovations, interest in a competing company, psychology of advertising, related criteria, the channel of promotion, the object of advertising


Citation:
Tatyana Shklyar (2011). Management of industrial B2B promotion channel on the base of consumer psychology aspect. Scholarly Communication Review, 1(6), 10-16. doi: 10.18334/np1637


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Abstract:

Informing customers about our product (services), promotionand advertising are important part of the industrial life-cycle.How to reach the consumers and tell them about innovation inour products, about additional services or possibilities? Thereare a lot of ways. This article offers to take a new look at thisissue turning to the psychology.







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