Evaluation of book publishing company resources based on fuzzy logic algorithm

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Evaluation of book publishing company resources based on fuzzy logic algorithm

Anna Surzhikova, Mariya Petrova

(about the authors)

Surzhikova Anna Vladimirovna – Assistant Professor, Chair of Marketing and strategic planning, Department of Economics (Herzen Russian State Pedagogical University)

Petrova Mariya Aleksandrovna –

Published in:
Scholarly Communication Review
– Volume 1, Number 5 (September-October, 2011)

Citation:
Anna Surzhikova, Mariya Petrova (2011). Evaluation of book publishing company resources based on fuzzy logic algorithm. Scholarly Communication Review, 1(5), 34-38. doi: 10.18334/np1533

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Abstract:

The authors propose the fuzzy logic algorithm to determinethe value of the book publishing company resources, whichwill in part-time and often a rough industry and competitiveinformation on the publishing business allow set parametersthat determine the strategic implications for using dofferentresources.

References:

Evaluation of book publishing company resources based on fuzzy logic algorithm

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