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Internet-user as a potential customer for electronic newspapers and magazines


Yulina Mashninova
(about the author)

Mashninova Yulina Vladimirovna – (advertising agency «White Cedar»)

Published in:
Scholarly Communication Review
– Volume 1, Number 3 (May-June, 2011)



Keywords: electronic journals, electronic media as a commodity, electronic newspapers, electronic publishing, Internet audience, Internet media, the portrait of the Internet user's


Citation:
Yulina Mashninova (2011). Internet-user as a potential customer for electronic newspapers and magazines. Scholarly Communication Review, 1(3), 16-21. doi: 10.18334/np1317


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Abstract:

Nowadays, client is a key figure for any business. Specialimportance it plays for those areas of activity,development of which started only today. From this perspective,the question of interest is considering customers – thepotential customers in e-newspapers and magazines. Thearticle analyzes the average Internet user as a potentialcustomer for the electronic media, assesses the readiness ofconsumers to accept electronic newspapers and magazines ascommodities.







References:
MASMI marketingovye internet-issledovaniya, onlayn issledovaniya [Elektronnyy resurs]. - Rezhim dostupa: http://
www.onlinemonitor.ru. – Zagl. s ekrana.

Fond «Obschestvennoe mnenie» [Elektronnyy resurs]. – Rezhim dostupa: http://fom.ru. – Zagl.s ekrana.

RUMetrika. Tsifry v internete [Elektronnyy resurs] . – Rezhim dostupa: http://rumetrika.rambler.ru/review/0/4496 – Zagl.s ekrana.