bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Bank and credit product as innovative term: client forming approach


Lyudmila Sukhodoeva, Andrey Mudrak, Vladimir Sinov
(about the authors)

Sukhodoeva Lyudmila Fedorovna – Cand. of Econ. Sci., Associate Professor, Faculty of Finance, Chair of Commerce, Lobachevsky State University of Nizhni Novgorod

Mudrak Andrey Alekseevich – Director, PKA “MAGURA” LTD, applicant, Faculty of Finance, Chair of Commerce, Lobachevsky State University of Nizhni Novgorod

Sinov Vladimir Vasilyevich – Cand. of Econ. Sci., Professor, Saint Petersburg State University of Economics and Finance “New Literacy” of XXI century

Published in:
Creative Economy
– № 3 / March, 2011



Keywords: bank credit product, bank marketing, client demand, clientorientation, competitiveness, credit policy, credit risk, mission, success factors of bank business, technology


Citation:
Lyudmila Sukhodoeva, Andrey Mudrak, Vladimir Sinov (2011). Bank and credit product as innovative term: client forming approach. Creative Economy, 5(3), 133-138. — url: http://bgscience.ru/com/lib/619


Share:

Abstract:

During the analysis of notion “bank and credit product” the author paid most attention to the inner content, i.e. of set operations the aim of which is client satisfaction. Banks should struggle for increase of safety through limitation of interest profit and credit risk. Development and promotion of new credit products enlarges market influence of the bank through rise of its stability and “client orientation”.







References:
1. Bankovskoe delo: Uchebnoe posobie [Tekst]. – M.: Finansy i statistika, 2009.
2. Maslenchenkov Yu. S. Metodologiya formirovaniya ratsionalnyh sistem upravleniya finansovoy deyatelnostyyu rossiyskikh kommercheskikh struktur: Avtoreferat dissertatsii doktora ekon. nauk [Tekst]. – Moskva, 2001.
3. Maslenchenkov Yu.S., Dubankov A.P. Ekonomika banka. Razrabotka po upravleniyu finansovoy deyatelnostyyu banka [Tekst]. – M.: BDTs-press, 2003.
4. Perekhozhev V.A. Sovremennye podkhody k ponimaniyu kategoriy «bankovskiy produkt», «bankovskaya usluga» i «bankovskaya operatsiya» [Tekst] // Finansy i kredit, 2002. – № 21.
5. Pogudin A. Kompleksnye resheniya v proekte Tsentra finansovyh tekhnologiy [Elektronnyy resurs]. –http://citforum.gatchina.net/abtec/abtec96/201.shtml.
6. Polischuk A.N. Upravlenie deyatelnostyyu kreditnyh organizatsiy (bankovskiy menedzhment) [Tekst]. – M.: YuRISTY, 2002.