Obolonskiy Yuriy Vladimirovich – Кандидат психологических наук (Московский государственный технический университет имени Н.Э. Баумана)
Zazykin Vladimir Georgievich – Доктор психологических наук (Российская академия народного хозяйства и государственной службы при Президенте РФ, г. Москва)
Innovative activity, which means introduction of something new and progressive, is a prerequisite for the effective operation and development of any company. Economy, law, politics and the balance of power undergo changes. These changes require adaptation. Such an adaptation is also associated with innovation. In other words, innovation is essential. It should be noted that each person has his/her own “optimal dose” of perception and efficient processing of innovation.
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