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The Strategy of Transition of Enterprises to Innovation-Based Development under the Influence of Unstable External Environment: a Value-Based Approach


Alexander V. Zaytsev, Jozef Sedlarzh
(about the authors)

Zaytsev Alexander – Ph.D., Candidate of Engineering, Head of the Analytical Laboratory (A.N. Kosygin Moscow State Textile University)

Sedlarzh Jozef – Director of Hartmann – Rico, a.s. (Brno, Czech Republic) (Paul Hartmann AG (Germany))

Published in:
Russian Journal of Innovation Economics
– Volume 3, Number 2 (2013)



Keywords: balanced scorecard, budget management, competitive strategy, globalization, innovation-based development, innovative methods of management, market value, value maximization strategy


Citation:
Alexander V. Zaytsev, Jozef Sedlarzh (2015). The Strategy of Transition of Enterprises to Innovation-Based Development under the Influence of Unstable External Environment: a Value-Based Approach. Russian Journal of Innovation Economics, 3(2), 41-47. doi: 10.18334/inec.3.2.430


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Abstract:

The article illustrates the impact of changes in the external environment and globalization on transition of enterprises to innovation-based development. The authors summarize the factors influencing the realization of the value growth concept by an enterprise. They prove that the modern concept of enterprise management implies multimodal approaches. For this purpose, the authors propose an approach to summation of an enterprise’s effectiveness indicators through the synthesis of several management tools. Budget management and the balanced scorecard used together with the strategy of market value maximization are considered as such management tools.







References:
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