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Designing a Sustainable Development Strategy Based on Clientele Management for a High-Tech Enterprise


Irina V. Baranova, Alexander A. Muradov
(about the authors)

Baranova Irina – Candidate of Economics, Head of the Laboratory of the Academic Department for Management and Informatics in Engineering Systems (Moscow State University “Stankin”)

Muradov Alexander – Candidate of Physics and Mathematics, Senior Researcher (Gubkin Russian State University of Oil and Gas)

Published in:
Russian Journal of Innovation Economics
– Volume 3, Number 2 (2013)



Keywords: clientele, customer relationship management, equity growth rate, high-tech enterprise, sustainable development


Citation:
Irina V. Baranova, Alexander A. Muradov (2015). Designing a Sustainable Development Strategy Based on Clientele Management for a High-Tech Enterprise. Russian Journal of Innovation Economics, 3(2), 20-27. doi: 10.18334/inec.3.2.428


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Abstract:

The article discusses the issues of designing a sustainable development strategy of a high-tech enterprise. The authors propose a method of quantitative assessment of the growth rate of an enterprise’s fundamental value and present a sustainable development strategy based on effective clientele management.







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