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The Cross-Functional Role of Supply Chain Management in Realization of the General Competitive Strategy of a High-Tech Enterprise


Andrey Zaytsev, Frank Giza
(about the authors)

Zaytsev Andrey – MBA, graduate student of the Institute of Business Administration and Business (Russian Presidential Academy of National Economy and Public Administration)

Giza Frank – Ph.D. in Economics, Professor, Director of the program “International Master of Business Administration” (Hochschule Bremen, Germany)

Published in:
Russian Journal of Innovation Economics
– Volume 3, Number 1 (2013)



Keywords: competitive strategy development, continuous identification method, enterprise value management, innovation activity, innovation-oriented companies, logistics, process innovations, product innovations, supply chain management


Citation:
Andrey Zaytsev, Frank Giza (2013). The Cross-Functional Role of Supply Chain Management in Realization of the General Competitive Strategy of a High-Tech Enterprise. Russian Journal of Innovation Economics, 3(1), 26-41. doi: 10.18334/inec.3.1.427


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Abstract:

The article analyses the supply chain management subsystem and its relationships with other functional subsystems of innovation-oriented enterprises from the positions of the systems and process approaches. Based on the intensive approach to making profits, the authors developed the mechanism of transforming the supply chain management subsystem from a spending center to a profit-making one by increasing revenues and reducing costs. To increase revenues, it is proposed to use the method of continuous identification of customer needs and existing costs. The authors also propose a structure of development of a company’s market value growth strategy based on the integration of the supply chain management concept. They illustrate the interrelation between the supply chain management subsystem and the production and financial subsystems. The article presents the mechanism of creation of product innovations based on integration of the supply chain management subsystem in a company’s business processes.







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