Lelekova Svetlana Yuryevna – Senior Professor, Chair of Economics and Project Management, South Ural State University
Kuchinskiy Anton Vladimirovich – Senior Professor, Chair of Economy and Management, Ulyanovsk State University (Dmitrovograd branch)
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
The article bases the matrix of reasonable trust in the relationships of subject of economical activity. The author gives characteristic of trust waves and begetting model of organizations of entrepreneur type. Manager assists in release of creativity and development of best abilities of employees when entrusting them during delegation or ordering execution of work.
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