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Marketing aspects of the development of a trade company’s business conception


Islam Bashirov, Eduard Loktev, Lev Sarkisyan
(about the authors)

Bashirov Islam Kh. – Candidate of Science, Economics, Professor of the Chair of Marketing and Commerce (The Donetsk National university of Economics and Trade named after Mikhail Tugan-Baranovskiy)

Loktev Eduard M. – Candidate of Science, Economics, Professor of the Chair of Marketing and Commerce (The Donetsk National university of Economics and Trade named after Mikhail Tugan-Baranovskiy)

Sarkisyan Lev G. – Candidate of Science, Economics, Professor of the Chair of Marketing and Commerce (The Donetsk National university of Economics and Trade named after Mikhail Tugan-Baranovskiy)

Published in:
Journal of Economics, Entrepreneurship and Law
– Volume 5, Number 3 (July-September, 2015)



Keywords: business conception, company’s general development plan, customers, entrepreneurship, market capacity, marketing microenvironment, trade center, trade company


Citation:
Islam Bashirov, Eduard Loktev, Lev Sarkisyan (2015). Marketing aspects of the development of a trade company’s business conception. Journal of Economics, Entrepreneurship and Law, 5(3), 139-150. doi: 10.18334/epp.5.3.2049


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Abstract:

The article deals with the peculiarities of the development of a trade company’s business conception in the consumer market. The main conditions ensuring realization of the idea of trade business handling have been identified.







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