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Marketing problems of innovative small and medium-sized businesses and their solutions


Irina Dolgova
(about the author)

Dolgova Irina V. – Associate professor (Branch of Plekhanov Russian Economic University in Pyatigorsk)

Published in:
Journal of Economics, Entrepreneurship and Law
– Volume 5, Number 1 (January-March, 2015)



Keywords: innovation entrepreneurship, innovative activity, marketing innovation, marketing technologies


Citation:
Irina Dolgova (2015). Marketing problems of innovative small and medium-sized businesses and their solutions. Journal of Economics, Entrepreneurship and Law, 5(1), 39-50. doi: 10.18334/epp.5.1.305


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Abstract:

The article is devoted to actual the problem of application of marketing in the innovation activities of small and medium business. The author analyzes the dynamics of the development of innovative entrepreneurship in the Russian Federation, areas, types of the implemented innovations. Special attention is paid to the role of modern marketing technologies in the success of innovative organizations. Based on the analysis of the reasons for low marketing activity of innovative entrepreneurship of the ways of its improvement.







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