Shalina Nadezhda Viktorovna – Senior Lecturer, Chair of Economics and Management, Branch of Volgo-Vyatsk Academy of State Service
Surzhikova Anna Vladimirovna – Assistant Chair, Chair of Marketing and Strategic Planning, Department of Economics Russian State Herzen University
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
Innovative model of Russian economy development, declared by the country’s government, first of all requires reorganizations of management systems and administration technologies. This mean usage of the new progressive methods of effective management organization at all levels. Growth of effectiveness of management of products and services production processes is connected with the need for transition from traditional functional approach on management to flexible, adaptive management models and mechanisms.
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