bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Assessment of the value of publishing company’s resources on the base of fuzzy logic algorithm


Mariya Petrova, Anna Surzhikova, Liliya Saakova
(about the authors)

Petrova Mariya Aleksandrovna – Assistant Chair, Chair of Marketing and Strategic Planning, Department of Economics Russian State Herzen University

Surzhikova Anna Vladimirovna – Assistant Chair, Chair of Marketing and Strategic Planning, Department of Economics Russian State Herzen University

Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance

Published in:
Creative Economy
– № 2 / February, 2011



Keywords: administration, competitiveness, fuzzy logic, publishing business, resources


Citation:
Mariya Petrova, Anna Surzhikova, Liliya Saakova (2011). Assessment of the value of publishing company’s resources on the base of fuzzy logic algorithm. Creative Economy, 5(2), 111-116. — url: http://bgscience.ru/com/lib/600


Share:

Abstract:

The article considers creation of evaluating model for assessment of publishing company’s resources. Creation of this model involves using fuzzy logic algorithm together with the methods offered by theorists of resource approach. The new model would allow setting the parameters defining the strategic effect of using this or that resource under insufficient and often rough industry and competitive information about publishing business.







References:
1. Barney J. B., Firm resources and sustained competitive advantage. 1991 Journal of Management vol. 17 (1): 99–120.
2. Levy J.B., Yoon E., Plank R. E. A Fuzzy Logic Perspective on Global Market Entry: An Application to Country Risk Assessment.// European Journal of Operational Research. 1995. № 82, Iss. 1. P. 53-78.
3. Zadeh L. Fuzzy logic and its application to approximate reasoning // Information Processing, Proc. IFIP Congr. 1974 (3). – P. 591–594.
4. Barni Dzh.B. Mozhet li resursnaya kontseptsiya prinesti polzu issledovaniyam v oblasti strategicheskogo upravleniya? [Tekst] // Rossiyskiy zhurnal menedzhmenta. Tom 7, № 2, 2009.
5. Vernerfelt B. Resursnaya traktovka firmy [Tekst] // Vestnik SPbGU, Ser.8, 2006, Vyp. 1.
6. Grant R.M. Resursnaya teoriya konkurentnyh preimuschestv: prakticheskie vyvody dlya formulirovaniya strategii [Tekst]. – Vestnik SPbGU, Ser.8, 2003, Vyp. 3.
7. Gurkov I.B. Innovatsionnoe razvitie i konkurentosposobnost. Ocherki razvitiya rossiyskikh predpriyatiy [Tekst]. – M.: TEIS, 2003.
8. Katykalo V.S. Evolyutsiya teorii strategicheskogo upravleniya [Tekst]. – SPb.: Izd-vo SPbGU, 2006.
9. Knigoizdanie v Rossii – sostoyanie, tendentsii i perspektivy razvitiya. Otraslevoy doklad Federalnogo agentstva po pechati i massovym kommunikatsiyam [Tekst] / Pod red. V.V. Grigoryeva – M.: 2009.
10. Knigoizdanie v Rossii – sostoyanie, tendentsii i perspektivy razvitiya. Otraslevoy doklad Federalnogo agentstva po pechati i massovym kommunikatsiyam [Tekst] / Pod red. V.V. Grigoryeva – Moskva.: 2010.
11. Kollinz D.Dzh., Mont-gomeri S.A. Konkurentsiya na osnove resursov: strategiya v 1990-e gg. [Tekst] // Vestnik SPbGU, Ser.8, 2003. Vyp. 4.
12. Prakhalad K., Khamel G. Klyuchevaya kompetentsiya korporatsii [Tekst] // Vestnik SPbGU, Ser.8, 2003, Vyp. 3.
13. Surzhikova A.V. Po -stroenie mekhanizma funktsionirovaniya knigoizdatelskoy firmy v ramkakh kontseptsii dinamicheskikh sposobnostey [Tekst] // Vestnik INZhEKONa, 2010, № 5.
14. Tis D.Dzh, Pizano G., Shuen E. Dinamicheskie sposobnosti firmy i strategicheskoe upravlenie [Tekst] // Vestnik SPbGU, Ser.8, 2003, Vyp. 4.
15. Chernov V.G. Modeli podderzhki prinyatiya resheniy v investitsionnoy deyatelnosti na osnove apparata nechetkikh mnozhestv. – M.: Goryachaya liniya-Telekom, 2007.