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Image as a promising element of the communication policy of the organization in a crisis


Konstantin Volozhanin
(about the author)

Volozhanin Konstantin Yuryevich – Post-graduate student, Department of economics and management, Omsk State Pedagogical University

Published in:
Creative Economy
– № 6 / June, 2009



Keywords: communication strategies, image, keysuccess factors, stakeholders


Citation:
Konstantin Volozhanin (2009). Image as a promising element of the communication policy of the organization in a crisis. Creative Economy, 3(6), 59-66. — url: http://bgscience.ru/com/lib/59


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Abstract:

Today, some economists say the second wave of the crisis, which could begin in autumn 2009. The probability of such a development cannot be denied. Nevertheless, it seems that the Russian economy «feel the bottom» and has started the process of adaptation to the crisis. Business accustomed to the new rules of the game. In these circumstances, a corporate image becomes more important, which is seen as a holistic image of the company, the fundamental basis of the rating organization. In the usual sense of the image it is formed by image tools and secured by business communications. A strong corporate image is designed to express individuality, to increase the popularity and understanding public interest for the organizations as the stability of profit.







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