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Transformation of the existing model of the milk and dairy market under the conditions of globalization: the regional aspect


Valentina Malygina, Irina Onosova, Kseniya Antoshina, Kristina Pogosyan
(about the authors)

Malygina Valentina D. – Doctor of Science, Economics, Professor, Head of Chair of Commodity research and analysis of food products (Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky)

Onosova Irina Andreevna – Candidate of Science, Economics, Professor of Chair of Commodity research and analysis of food products (Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky)

Antoshina Kseniya A. – Applicant, Assistant of Chair of Commodity research and analysis of food products (Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky)

Pogosyan Kristina A. – Postgraduate of Chair of Commodity research and analysis of food products (Donetsk National University of Economics and Trade named after Mikhail Tugan-Baranovsky)

Published in:
Food Policy and Security
– Volume 2, Number 4 (October-December, 2015)



Keywords: dairy products, development, innovative technological directions, model, national market


Citation:
Valentina Malygina, Irina Onosova, Kseniya Antoshina, Kristina Pogosyan (2015). Transformation of the existing model of the milk and dairy market under the conditions of globalization: the regional aspect. Food Policy and Security, 2(4), 209–230. doi: 10.18334/ppib.2.4.1935


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Abstract:

The article presents the national market model and the results of a marketing study of dairy product range in an industrial region. The authors propose innovative technological directions for the dairy industry development in Ukraine. They note that it is possible to transform the development model of the national dairy market by developing new dairy products with high energy value by means of driving up the demand for them in a region and in the whole country. All the developed products are protected by declared Ukrainian patents for utility models; they are referred to the dairy industry and can be used for producing filled milk products at regional enterprises.







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