Glushak Nikolay Vladimirovich – Cand. of Econ. Sci., Associate Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovsky
Grischenkov Aleksandr Ivanovich – Cand. of Econ. Sci., Associate Professor, Head of Chair, Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovsky
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
In the present publication the approach to actualization of methodological basis of the modern theory of innovative management is offered. As the result of the work two general scientific conclusions have been drawn: accepting the model of K.H. Oppenlender as a scientific principle of studying innovations and the interdisciplinary character of the theoretical basis of innovative process analysis.
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