Sharipov Timur Ramzeevich – Applicant, Institute of Economics, Ural branch, Russian Academy of Sciences, Director General, “Perm Assessment Centre”, Ltd.
Akatov Nikolay Borisovich – Cand. of Econ. Sci., Dean, Faculty of MBA, Institute for Professional Development, Regional Intersectoral Center of Retraining
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
The authors try to attach special features to organization’s goodwill. These features allow to make goodwill more acceptable in organization’s management practice and to reflect important aspect for decision making in assessment of business perfection.
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