In this work the author has reviewed the experience in formation of the merchandise flow system by a successful trade organization, selling a specialized assortment of goods, that in 11 years of work on the market has built a modern network structure of business. This organization has begun its activities with the retail trade of goods and rendering the related services in several trade points, and currently it also carries out a wholesale distribution activity aimed at provision of goods to its own and the partner’s retailing chain. Based on the study of the experience of the said organization recommendations for non-large business units have been developed that will allow to broaden their commercial activity based on the development of their own merchandise flow system. The respective changes in the activities of organizations will require investments, however, the necessary investments are available if the distribution of their general volume according to the terms of investing is adequate. Generally speaking, development of own distribution system may become for non-large trade organizations a key success factor at the creation and territorial distribution of the network of their selling points.