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Dynamic development of enterprising organization on the basis of bench marketing institution


Ekaterina Sidorova, Yuliya Demyyanenko, Liliya Saakova
(about the authors)

Sidorova Ekaterina Evgenyevna – Cand. of Econ. Sci., Associate Professor, Deputy Head of Chair, Chair of Companies’ Economy and Finances, Volgograd State Technical University

Demyyanenko Yuliya Vladimirovna – Assistant, Chair of Economy of Natural Resources, National Research Tomsk Polytechnic University

Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance

Published in:
Creative Economy
– № 8 / August, 2011



Keywords: bench-marketing, dynamic abilities oforganization, dynamic development of organization, institution of bench marketing


Citation:
Ekaterina Sidorova, Yuliya Demyyanenko, Liliya Saakova (2011). Dynamic development of enterprising organization on the basis of bench marketing institution. Creative Economy, 5(8), 140-144. — url: http://bgscience.ru/com/lib/577


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Abstract:

Development of modern theory of organization is accelerates and puts forth new requirements to conceptual foundation of dynamic organization development management process in modern situations with high rate of uncertainty using modern management methods as bench marketing. The paper considers issues, connected with dynamic abilities of organization and participation of bench marketing in their formation.







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