Innovative activity is a basic factor of improvement of production efficiency and growth of competitiveness of industrial enterprises. The relevance of this research is caused by the need of timely identification of the factors influencing innovative processes. The analysis of internal and external factors, many of which are in close interaction with each other, will help to alleviate their negative impact and intensify the positive one. The practical importance of the work's results is that they can be used in development of an innovative business strategy taking into account the most probable ways of its development.