bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu
  • BIBLIO-GLOBUS
    • About
  • Journals
    • Russian Journal of Entrepreneurship
    • Creative Economy
    • Scholarly Communication Review
    • Russian Journal of Retail Management
    • Leadership and Management
    • Public-Private Partnership
    • Global Markets and Financial Engineering
    • Russian Journal of Housing Research
    • Food Policy and Security
    • Russian Journal of Labor Economics
    • Russian Journal of Innovation Economics
    • Journal of Economics, Entrepreneurship and Law
    • Russian Journal of Humanistic Psychology
  • BIBLIO-GLOBUS fiction

Switch to Russian:to Russian

Integrated communications as the basis of the enterprises’ modern approach to planning and rational use of media resources


Ibragim Ramazanov, Lyobov Kravezhina
(about the authors)

Ramazanov Ibragim A. – Doctor of Science, Economics, Professor of the Chair of Sales technologies and Management (Plekhanov Russian University of Economics, Moscow)

Kravezhina Lyobov E. – Postgraduate of the Chair of Sales technologies and Management (Plekhanov Russian University of Economics, Moscow)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 21 (November, 2015)



Keywords: integrated communications, media planning, rationalization, video-resources


Citation:
Ibragim Ramazanov, Lyobov Kravezhina (2015). Integrated communications as the basis of the enterprises’ modern approach to planning and rational use of media resources. Russian Journal of Entrepreneurship, 16(21), 3885-3894. doi: 10.18334/rp.16.21.2042


Share:

Abstract:

The article considers an integrated approach to media-planning that facilitates a more rational work of an enterprise in terms of advertising budgets use and efficiency improvement of advertising campaigns, which is especially important at the present time. An integrated approach to planning that exists in management adjusts itself to the sphere of media-planning and, in particular, integrated video-uploading. The obtained results can be put into practice by television-advertisers and by media-planning agencies. 








References:

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

BIBLIO-GLOBUS Science

BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.

Read More
Other sites
  • BIBLIO-GLOBUS fiction
  • BIBLIO-GLOBUS bookstore
  • National Science Publishing Association (NATSPA)
© 2016 BIBLIO-GLOBUS Science (BIBLIO-GLOBUS Publishing House). All Rights Reserved