An effective implementation of the concept of corporate social responsibility improves economic results of a commercial organization’s activity, that is primarily caused by the formation of a stable positive reputation which, for trading subject, depends largely on the buyers’ opinion. In this regard, the purpose of this article is to determine what components of corporate social responsibility of retail trade organizations are the most (least) significant for buyers. As a result of the research (poll), it was discovered that the most essential component of trade social responsibility, according to the buyers, is high quality of goods sold and services rendered, as well as fair policy in the area of human resource management. The least important feature of socially responsible retail trade organizations is, in buyers’ opinion, charitable work.