Marketing features of fixed capital as a commodity

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Marketing features of fixed capital as a commodity

Konstantin Ermolaev, Elena Pogorelova, Lilyana Sosunova

(about the authors)

Ermolaev Konstantin N. – Doctor of Science, Economics, Professor (Samara State University of Economics)

Pogorelova Elena V. – Doctor of Science, Economics, Professor, Head of the Chair of Applied Informatics and Information Security (Samara State University of Economics)

Sosunova Lilyana A. – Doctor of Science, Economics, Professor, Head of the Chair of Marketing and Logistics (Samara State University of Economics)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 20 (October, 2015)

Keywords: capital as commodity, continuous circulation, perfect mobility, transfer to an effective owner

Citation:
Konstantin Ermolaev, Elena Pogorelova, Lilyana Sosunova (2015). Marketing features of fixed capital as a commodity. Russian Journal of Entrepreneurship, 16(20), 3467-3480. doi: 10.18334/rp.16.20.1992

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Abstract:

The article discusses the concept of perfect capital mobility with regard to circulation of a specific commodity – capital – in the market, as well as factors conditioning this concept and institutions ensuring its implementation.

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Marketing features of fixed capital as a commodity

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