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Applying James Tobin method to study intellectual capital in enterprises active in innovation


Rustem Sirazetdinov, Liliya Ustinova
(about the authors)

Sirazetdinov Rustem M. – Doctor of Science, Economics, Head of the Chair of Real Estate Expertise and Management, Director of Institute of Economics and Management at Construction (Kazan State University of Architecture and Engineering)

Ustinova Liliya N. – Candidate of Science, Economics, Senior Lecturer, Chair of Real Estate Expertise and Management (Kazan State University of Architecture and Engineering)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 19 (October, 2015)



Keywords: innovation, intangible assets of an enterprise, intellectual capital


Citation:
Rustem Sirazetdinov, Liliya Ustinova (2015). Applying James Tobin method to study intellectual capital in enterprises active in innovation. Russian Journal of Entrepreneurship, 16(19), 3285-3294. doi: 10.18334/rp.16.19.1983


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Abstract:

Innovative development of production, introduction of new technologies, upgrading, changes in skill requirements, anti-crisis measures, and growing differentiation of consumer preferences give rise to the need to find ways to improve the efficiency of economic entities, both through the existing physical (tangible) potential, and through the intellectual (intangible) potential. As part of the study we determined strategies for development, build-up and use of intellectual forces in the strategic development of enterprises as the possibility to maintain a competitive market position. The proposed strategies may be used in the development of corporate strategy. 








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