The article reviews the current situation at the joint development market. The opportunity to purchase a house at the construction stage provides the considerable saving for buyers that significantly increases the general affordability of houses. This fact is the driving force that explains the high investment demand at the primary housing market. Upon the results of the research conducted, active forms of relations between buyers and developers at the construction stage have been discovered. Evolution of these relations is represented that is shown in the increased civility and competence of the parties. The results of the research shall be useful for all players in the housing real estate market.