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Multi-aspect approach to the classification of the private trademarks of a retail net


Artyom Doboni
(about the author)

Doboni Artyom A. – Postgraduate student of the Chair of the Economy of the enterprise and Entrepreneurship (St. Petersburg State University)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 12 (June, 2015)



Keywords: approach, classification, FMCG, private trademarks, retail


Citation:
Artyom Doboni (2015). Multi-aspect approach to the classification of the private trademarks of a retail net. Russian Journal of Entrepreneurship, 16(12), 1859-1866. doi: 10.18334/rp.16.12.313


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Abstract:

The author of the article proves the necessity to develop the methodological and applied aspects of managing private trademarks at the current development stage in Russia. The importance and relevance of the classification of the system of private trademarks is emphasized. Based on the analysis of the approaches of the foreign researches, the specified author multi-aspect approach to the classification of the private trademarks of the retail net has been proposed.








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