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Franchising: conception of system building, development trends in the conditions of crisis


Evgeny Kholin
(about the author)

Kholin Evgeny S. – Candidate of Science, Economics, Associate Professor, Professor of the Chair of Management and Marketing (Plekhanov Russian University of Economics, Moscow)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 11 (June, 2015)



Keywords: conception, diversification of risks, franchise, franchisee, franchiser, franchising


Citation:
Evgeny Kholin (2015). Franchising: conception of system building, development trends in the conditions of crisis. Russian Journal of Entrepreneurship, 16(11), 1657-1670. doi: 10.18334/rp.16.11.246


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Abstract:

In the article, the advantages and disadvantages of franchising are defined, the conception of the system building is presented, the ongoing changes in the field of Russian franchising are reflected, and suggestions regarding the perspectives of the franchising market of the Russian Federation are communicated.







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