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Modern types and forms of diversification


Veronika Makhnushina, Anna Shinkevich
(about the authors)

Makhnushina Veronika N. – Postgraduate of the Chair of Marketing and Corporate management of the Faculty of Economics, Management and Business (Kuban State Technological University, Krasnodar)

Shinkevich Anna N. – Associate Professor of the Chair of  Marketing and Corporate management of the Faculty of Economics, Management and Business (Kuban State Technological University, Krasnodar)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 10 (May, 2015)



Keywords: classification, diversification, diversification types and forms


Citation:
Veronika Makhnushina, Anna Shinkevich (2015). Modern types and forms of diversification. Russian Journal of Entrepreneurship, 16(10), 1459-1468. doi: 10.18334/rp.16.10.264


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Abstract:

The article dwells on the essence of the existing classification characteristics of the notion “diversification”. The author substantiates division of modern types and forms of diversification from the standpoint of theoretical approaches to its practical application in corporate economic activities. In our opinion, such a division enables to identify the essence of corporate diversification more accurately and to find most appropriate tools for its realization through choosing precise form of its expression.







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