Effective marketing strategies of local beer producers

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Effective marketing strategies of local beer producers

Nikolay Obolensky, Valery Agafonov

(about the authors)

Obolensky Nikolay V. – Doctor of Science, Engineering, Professor (Nizhny Novgorod State Engineering-Economic Institute, Knyaginino)

Agafonov Valery P. – Candidate of Science, Economics, Associate professor (Nizhny Novgorod State Engineering-Economic Institute, Knyaginino)

Published in:
Russian Journal of Entrepreneurship
– Volume 16, Number 6 (March, 2015)

Keywords: beer production and sale, experts, guidelines, private brewery experience, studies

Citation:
Nikolay Obolensky, Valery Agafonov (2015). Effective marketing strategies of local beer producers. Russian Journal of Entrepreneurship, 16(6), 915-924. doi: 10.18334/rp.16.6.143

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Abstract:

The article addresses the culture of beer consumption as translated from the sphere of mass commercial consumption, which is fraught with negative social consequences (beer alcoholism), into socio-cultural and historical practices and traditions and integrated into the tourism infrastructure.

References:

Effective marketing strategies of local beer producers

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