A model of working capital management is proposed in the given article. It allows achieving an acceptable balance between the profitability level of the current assets and liquidity at all stages of the financial turnover and formation of the activity cycles at an industrial enterprise.The proposed variants of managerial actions can be used in work of financial and economic services of enterprises in the process of operational planning and managing the working capital for the purpose of realization of possible ways of the enterprise’s transition from one state into another depending on the tasks, goals and challenges which the enterprise faces at each particular moment.