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Science city as image of postindustrial city


Nadezhda Ivanova, Aleksandr Grischenkov, Dmitriy Alabuzhev
(about the authors)

Ivanova Nadezhda Viktorovna – Cand. of Ped. Sci., Institute of Civil Administration Professional Training

Grischenkov Aleksandr Ivanovich – Cand. of Econ. Sci., Associate Professor, Head, Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovskiy

Alabuzhev Dmitriy Sergeevich – Postgraduate, Russian Academy of National Economy and Public Administration under the President of Russian Federation

Published in:
Creative Economy
– № 4 / April, 2011



Keywords: city marketing, creativity, image, knowledge economy, postindustrial city, promotion strategy, science city, territory


Citation:
Nadezhda Ivanova, Aleksandr Grischenkov, Dmitriy Alabuzhev (2011). Science city as image of postindustrial city. Creative Economy, 5(4), 84-89. — url: http://bgscience.ru/com/lib/521


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Abstract:

Territory marketing in postindustrial period is an important element of economic development. The author researches mechanisms of postindustrial cities promotion as science cities. The main aim of popularization of science is not so much the rise of education level but growth of customers’ demands of citizens in the result of science sphere development.







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