This paper deals with the possibility of using the principle of Islamic banking in the EXIM bankmarketing strategy formation on the basis of a mixed model for this type of banks using the chi-square statistic. The main hypothesis is that Islamic banking has the possibility of forming a marketing strategy for the EXIM Bank in Asia. This hypothesis consists of 4 additional hypotheses, based on the fact that Islamic banking has the possibility of forming: 1) the marketing pricing strategy for EXIM Bank in Asia; 2) marketing strategy for the product of EXIM Bank in Asia; 3) marketing strategy for promotion of EXIM Bank in Asia; 4) marketing strategy for the distribution of EXIM Bank in Asia.