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The relationship between education marketing and adaptation of students


Irina Korsakova, Rimma Gaifulina
(about the authors)

Korsakova Irina V. – Candidate of Sciences, Engineering, Associate Professor of the Chair of Business (Kemerovo Institute (branch) of Plekhanov Russian University of Economics)

Gaifulina Rimma R. – Candidate of Sciences, Engineering, Associate Professor of the Chair of Business (Kemerovo institute (branch) of Plekhanov Russian University of Economics)

Published in:
Creative Economy
– Volume 9, Number 7 (2015)



Keywords: education marketing, education process, educational environment, educational market, social and psychological adaptation of students


Citation:
Irina Korsakova, Rimma Gaifulina (2015). The relationship between education marketing and adaptation of students. Creative Economy, 9(7), 873-886. doi: 10.18334/ce.9.7.503


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Abstract:

The article deals with the main marketing aspects of the educational market: principles of marketing activities in institutions, which implement marketing functions in education. The role of the state in education marketing is also determined. The authors indicate the need to ensure social and psychological adaptation of students to the new conditions of the educational environment and give ways of implementing this process.







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