bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Knowledge-centric methods of enterprises transition to Internet-marketing based activity


Ivan Samoylov, Aleksandr Tkachev, Galina Kurcheeva
(about the authors)

Samoylov Ivan Vitalyevich – Postgraduate, Chair of Economic Theory and Management, International Institute of Management LINK, Leading Specialist in ACS, «Engineering. Projecting. Consulting.» LLC

Tkachev Aleksandr Nikolaevich – Dr. of Tech. Sci., Professor, Head of Chair, Chair of Applied Mathematics, South-Russian State Technical University (Novocherkassk Polytechnic Institute)

Kurcheeva Galina Ivanovna – Cand. of Econ. Sci., Associate Professor, Chair of Economical Informatics, Novosibirsk State Technical University

Published in:
Creative Economy
– № 1 / January, 2011



Keywords: development of marketing, economical environment, internet-marketing, marketing knowledge, media channels, transitionmethods


Citation:
Ivan Samoylov, Aleksandr Tkachev, Galina Kurcheeva (2011). Knowledge-centric methods of enterprises transition to Internet-marketing based activity. Creative Economy, 5(1), 117-123. — url: http://bgscience.ru/com/lib/507


Share:

Abstract:

The article offers methods of enterprises transition to Internet-marketing based activity, created on the idea of centricity of marketing knowledge. It shows that idea of media channels centricity, which makes the base of modern notions about the role of Internet-marketing, restrains companies’ development in the world of grooving influence of Internet-marketion on economical environment.







References:
1. Polikarpov A. N. Globalizatsiya biznesa i Internet-marketing // Diss. na soisk. uch. step. kan.ek.nauk. – M., 2004.
2. Teslinov A.G. Gomeostatika v organizatsionnom upravlenii // Informatsionnye tekhnologii v nauke, obrazovanii, telekommunikatsii i biznese: Trudy XXVII Mezhdunarodnoy konferentsii IT+SE 2001 – Ukraina, Krym, Yalta – Gurzuf, 20-30 maya 2001 g. – Gurzuf, 2001.
3. Teslinov A.G. Razvitie sistem upravleniya: metodologiya i kontseptualnye struktury. – M: Globus, 1998. – 229 s.
4. Chaffey D. Ellis-Chadwick F., Mayer R., Johnston K. Internet Marketing, 4th edition: Pearson Education, 2009. – 702 p.
5. Hoffman Donna L., Novak Thomas P. Marketing in hypermedia computer-mediate environments: conceptual foundations // Journal of Marketing. – 1996.– Vol. 60. – July. – P. 50-68.
6. Hoffman Donna L., Novak Thomas P. A new marketing paradigm for electronic commerce // The Information society, Special issue on electronic commerce. – 1997. – Vol. 13. – January-March. – P. 43-54.
7. Kiani G. R. Marketing opportunities in the digital world // Internet Research: Electronic Networking Applications and Policy. – 1998. – Vol. 8. – November. – P. 185-194.
8. Kotler P. Armstrong G., Principles of marketing: Globa edition, 13th edition: Pearson, 2009. – 744 p.
9. Porter M. E. Strategy and Internet // Harvard Business Review. – 2001. – Vol.79. – P. 63-78.