bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

The Selection of Manufacturer’s Strategy and Tactics under Implementation of High Technology Project of Industrial Equipment Manufacture


Valentina Moschelkova
(about the author)

Moschelkova Valentina Yuryevna – Cand. of Econ. Sci., Assistant, Chair of Management, Faculty of Engineering Business and Management, Moscow State Technical University n.a. N.E. Bauman

Published in:
Russian Journal of Innovation Economics
– № 2 (2) / 2011



Keywords: high technology industrial equipment, high technology project, manufacturer’s strategy


Citation:
Valentina Moschelkova (2011). The Selection of Manufacturer’s Strategy and Tactics under Implementation of High Technology Project of Industrial Equipment Manufacture. Russian Journal of Innovation Economics, 1(2), 3-12. — url: http://bgscience.ru/com/lib/5045


Share:

Abstract:

Article offers recommendations for manufacturer’s optimal strategy selection with consideration of evaluation of project perspectives and market dynamic character, which allow to predetermine economic efficiency increase of high technology project in long-term outlook. Recommendations for development of manufacturer’s tactics which allow to plan market positions of project product on sectorial market and manufacturer’s tactic actions for maintaining and strengthening of these positions are recognized and proved.







References:
1. Baklanov A.G. Rynok i marketing aviakosmicheskoy produktsii v usloviyakh nestabilnosti: Monografiya / A.G. Baklanov. – M.: KDU, 2007. – 400s.
2. Goldshteyn G.Ya. Strategicheskie aspekty upravleniya NIOKR. – Taganrog: Izd-vo TRTU, 2000. – 244 s.
3. Lamben Zh.-Zh. Strategicheskiy marketing. Evropeyskaya perspektiva: Per. s frants. – SPb.: Piter, 1996. – 590 s.
4. Markova V.D., Kuznetsova S.A. Strategicheskiy menedzhment: Kurs lektsiy. – M.: INFRA-M, 1999. – 288s.
5. Porter M. Konkurentsiya: Per. s angl. – M.: Vilyams, 2002. – 496 s.