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Complex approach to sports marketing


Nikolay Sheremetyev
(about the author)

Sheremetyev Nikolay Konstantinovich – Master’s degree student, Samara Institute of Russian State University of Economics and Trade

Published in:
Journal of Economics, Entrepreneurship and Law
– № 4 / December, 2013



Keywords: allocation and promotion of sports product, marketing complex models, personnel and processes in sports marketing, sports marketing, sports marketing complex, sports product


Citation:
Nikolay Sheremetyev (2013). Complex approach to sports marketing. Journal of Economics, Entrepreneurship and Law, 3(4), 26-35. — url: http://bgscience.ru/com/lib/5036


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Abstract:

Models of complex influence of market actors on consumers of goods and services are considered in the given work from the standpoint of marketing. Model 4P is identified as a classic model in canonical form. 6p model is the most appropriate for sports management (product, price, allocation, promotion, personnel and process). This model is the most effective and optimal, and provides competitive advantages for sports organizations and sports goods in the sports market.







References:
1. Marketing sporta / pod red. Dzhona i Saymona Chedvika; per. s angl. – M.: Alpina Pablisherz, 2010. – 706 s.
2. Sheremetyeva E.N. Pryamoy marketing v sportivnoy industrii / Vestnik Rossiyskogo gosudarstvennogo torgovo-ekonomicheskogo universiteta. – № 1 (72). – 2013. – s. 137–147. – http://www. 4p.ru/main/theory.