bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Using competence building approach in assessment of image of the head of a company


Tatyyana Klimenkova, Inna Schedrina
(about the authors)

Klimenkova Tatyyana Aleksandrovna –

Schedrina Inna Valeryevna –

Published in:
Journal of Economics, Entrepreneurship and Law
– № 4 / December, 2013



Keywords: assessment, competencies, enterprise image, parameters, the head of a company image


Citation:
Tatyyana Klimenkova, Inna Schedrina (2013). Using competence building approach in assessment of image of the head of a company. Journal of Economics, Entrepreneurship and Law, 3(4), 20-25. — url: http://bgscience.ru/com/lib/5035


Share:

Abstract:

The article demonstrates the structure of the enterprise image. A model of the head of an enterprise image assessment, developed by means of competence building approach is considered. Parameters for the head of an enterprise image assessment are proposed.







References:
1. Akhtyamov T.M., Shkardun V.D. Otsenka i formirovanie korporativnogo imidzha predpriyatiya // Marketing v Rossii i za rubezhom. – 2001. – № 3. – http://www.cfin.ru/press/marketing/2001-3/12.shtml (data obrascheniya 24.11.2013).
2. Martynova A.V. Metody formirovaniya imidzha organizatsii v usloviyakh krizisa: avtoref. dis. ... kand. ekon. nauk: 08.00.05. – SPb, 2011. – 18 s.
3. Nevraeva I.V. Rezultaty diagnostiki upravlencheskogo potentsiala regionalnogo kadrovogo rezerva. – Rezhim dostupa: http://www.youwe.tom.ru/nauka-i-stati/stati-neprosto-o-slozhnom/kadrovyj-rezerv_metodika-diagnostiki/ (data obrascheniya: 28.11.2013).
4. Opokin V.V. Imidzh organizatsii: tipologiya // Statyi soobschestva menedzherov. 16.02.2013. – Rezhim dostupa: http://www.e-xecutive.ru/community/articles/1794790/ (data obrascheniya 24.11.2013).
5. Tomilova M.V. Model imidzha organizatsii // Marketing v Rossii i za rubezhom. – 1998. – № 1. – http://www.dis.ru/library/detail.php?ID=21965 (data obrascheniya 24.11.2013).