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Image of Region as a Key Factor of Investment Attraction


Irina Dolgova
(about the author)

Dolgova Irina Vladimirovna – Associate Professor, North-Caucasian Institute, the Branch of Russian Academy of National economy and State service under the President of the Russian Federation

Published in:
Journal of Economics, Entrepreneurship and Law
– № 3 / September, 2013



Keywords: absolute and relative factors, foreign investments, image of region, investment attraction, investment opportunities, marketing technologies, regional potential


Citation:
Irina Dolgova (2013). Image of Region as a Key Factor of Investment Attraction. Journal of Economics, Entrepreneurship and Law, 3(3), 15-34. — url: http://bgscience.ru/com/lib/5026


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Abstract:

Amid market economy a regional image represents the main factor of investment attraction in the economy and the social sphere of the region. Problems of development of regional potential, absence of systemic-wide measures and financial incentives for potential investors, and also a negative presence of the region on the national and international information space prevent formation of the image attracting for investments.







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