Krakovskaya Irina Nikolaevna – Cand. of Econ. Sci., Associate Professor, Chair of Economics and Logistics N. P. Ogarev Mordovia State University
Aletdinova Anna Aleksandrovna – Cand. of Econ. Sci., Associate Professor, Chair of Statistics and Prognostication, Siberian University of Consumer Cooperation
Kurcheeva Galina Ivanovna – Cand. of Econ. Sci., Associate Professor, Chair of Economical Informatics, Novosibirsk State Technical University
In the knowledge economy human capital is the most important source of competitive advantages. Intensification of economic development of the company is possible only at the expense of effectiveness rise of human capital management in accordance with conception of its lifecycle. The conception presupposes management of organizational human assets formation as continuous investment process, which covers stages from finding the need for human capital to its dropout and substitution with new assets. Various criteria could be used to determine the main tendencies for investments in human assets. For example: investment effectiveness, the degree of their influence on competitive advantages of the company, importance for parties interested in its activity.
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