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Method of Price Promotion for the Related Products Sales


Marina Mogilko
(about the author)

Mogilko Marina Dmitrievna – Postgraduate Student, FINEC, Specialization in Marketing, General Director, MP Education LLC

Published in:
Journal of Economics, Entrepreneurship and Law
– № 5 / October, 2012



Keywords: demand, pricing, product groups, related products, sales promotion


Citation:
Marina Mogilko (2012). Method of Price Promotion for the Related Products Sales. Journal of Economics, Entrepreneurship and Law, 2(5), 51-56. — url: http://bgscience.ru/com/lib/5006


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Abstract:

One of the important tools of the product realization is to organize the actions promoting the sale of certain product groups. The article describes the various options for this kind of marketing activities. Special attention is paid to the case, when the main product is sold together with an additional (co)product (a tie-in) at a reduced overall cost. The article considers an approach to the definition of the "critical" point of lowering the price of the related product using basic economic and mathematical methods.







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