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Particularities of International Advertisement Communication Adaptation in Current Conditions


Lyudmila Yuzyk, Yuliya Turovets
(about the authors)

Yuzyk Lyudmila Aleksandrovna – Cand. of Econ. Sci., Associate Professor, Chair of Marketing Management, Institute of Economy and Management, Donetsk National University of Economy and Trade named after Mikhail Tugan-Baranovskiy

Turovets Yuliya Valeryevna – Student, Institute of Economy and Management, Donetsk National University of Economy and Trade named after Mikhail Tugan-Baranovskiy

Published in:
Journal of Economics, Entrepreneurship and Law
– № 3 / June, 2012



Keywords: advertisement adaptation, advertisement concept, international advertisement communication


Citation:
Lyudmila Yuzyk, Yuliya Turovets (2012). Particularities of International Advertisement Communication Adaptation in Current Conditions. Journal of Economics, Entrepreneurship and Law, 2(3), 43-49. — url: http://bgscience.ru/com/lib/4997


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Abstract:

Article analyzes essence and particularities of international advertisement concept. Adaptation of advertisement communication is considered as process. It is analyzed that usage of foreign languages is main condition under execution of international advertisement.







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