Sergey SlabinskiyPublished in:
Creative Economy
– № 4 / April, 2011



Keywords: administrative decision, criteria for study, product sales, uncertainties and risks


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Abstract:

The article examined the concept of marketing, describes his role in the activities of industrial enterprises. The basic elements of marketing activity in the modern under certain conditions and criteria for decision support. The basic risk factors influencing the results of management activities. Presented data from a study of defining feature of sales in an industrial plant.

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