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Franchising in the field of tourism


Vita Fomenko
(about the author)

Fomenko Vita Aleksandrovna – Postgraduate, Department of Economics, Sochi State University

Published in:
Russian Journal of Entrepreneurship
– № 24 / December, 2014



Keywords: franchise, franchisee, franchiser, franchising, franchising agreement, tourism, tourism product


Citation:
Vita Fomenko (2014). Franchising in the field of tourism. Russian Journal of Entrepreneurship, 15(24), 205-214. — url: http://bgscience.ru/com/lib/4902


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Abstract:

At the moment, the provision of high quality tourism services is a trending topic, as it is in great demand among various segments of the population. In order to convey this intellectual product to the client properly, it is necessary to clearly organize franchise networks, which are widespread in the field of tourism. The article discusses this particular issue and analyzes it using the example of the activities of one of the leading travel companies in the Russian market.







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