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Competitive analysis of the runet market


Denis Zhilytsov
(about the author)

Zhilytsov Denis Anatolyevich – Postgraduate of the Chair of Marketing and Logistics, Financial University under the government of the Russian Federation; General director of the LLC Internet Marketing Agency Pro Inet

Published in:
Russian Journal of Entrepreneurship
– № 22 / November, 2014



Keywords: ads on the search engines, market of Internet ads


Citation:
Denis Zhilytsov (2014). Competitive analysis of the runet market. Russian Journal of Entrepreneurship, 15(22), 122-128. — url: http://bgscience.ru/com/lib/4845


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Abstract:

Before promoting products and services of companies on the Internet, it is necessary to analyze Internet ads of competitors. That’s why the competitive analysis of search services on the market of Russia is conducted. Traditionally the main support of the Runet monitoring is the indicators of the number of users on the search services. But lately, there is a displacement of the indicators in favor of Internet ads on the Runet due to the growth of business audience search engines. The article analyzes the target audience of international and Russian search engines including specifics of the market participation B2C and B2B sectors.







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