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Model of marketing organization of innovation project in the sphere of entrepreneurship


Inga Sinyaeva
(about the author)

Sinyaeva Inga Mikhaylovna – Professor of the Chair of Marketing and Logistics, Doctor of Science, Economics, Financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 22 / November, 2014



Keywords: innovative products manufacturers, innovative project marketing, marketing model, startup


Citation:
Inga Sinyaeva (2014). Model of marketing organization of innovation project in the sphere of entrepreneurship. Russian Journal of Entrepreneurship, 15(22), 44-52. — url: http://bgscience.ru/com/lib/4837


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Abstract:

Most of developers of innovative products face significant difficulties deriving them on the market. This problem cannot be solved because of the lack of a mechanism of using integrated marketing technologies promoting the results of activity of producers of innovative products on the market. The author has carried out an analytical study of marketing technologies in the sphere of innovations, showed the value of the enterprise institute in the formation of innovative projects, and analyzed the content of the innovative startup project. As the result of the study, the author has developed a model of innovative project marketing with the emphasis on the lateral marketing tools and project financing mechanism which are aimed at the progressive development of the national economy and social orientation of business.







References:
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