In the context of the territorial planning of the features of using marketing as a tool the problem is the specifics of one of the marketing objects types, i.e. areas of the municipality in which the territory and service resources are combined in a complex way, the service resources being rendered by local organizations situated on this territory. This specifics is, in effect, the absence of infrastructural support of the subject realizing the marketing conception. Searching and grounding possible approaches to the problem is thetopic of this article which explains the content of specifics of territories marketing, using municipal bodies as an example of a useful tool of territorial development. The authors substantiate using notions, main directions and tasks as to improving the infrastructural supply of the municipal bodies. The following important fields of marketing monitoring are given: goal-oriented marketing control and audit-marketing. The factor of attracting investments is also found - favorable environment. The efficiency of marketing tools has been assessed with due regard to both qualitative and quantitative indicators.
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